ATA Announces New Brand Identity

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As new challenges take root, new frontiers emerge for exploration, and new solutions enter the marketplace, we rise to the occasion with new concepts. It is with great excitement and pride that ATA announces the launch of our new brand identity in 2024.

Since our inception, ATA Trusted Advisors has been committed to our role as experts in the channel, connecting people with the technology they need to thrive. We take a personal approach to relationship management and technology advising, putting the agility, resilience, and efficiency of the individuals that comprise an organization first. This is based on our core belief that people are what make the difference in an organization and that technology is a powerful tool to help them be successful.

ATA’s new brand strategy features a new logo and tagline, at the nexus of people and technology. The logo features an “X” motif, indicative of crossroads, with an arrow pointing to the center, a representation of our position at the center of joining people with the technology that helps them thrive.

In addition to the new logo, ATA has reiterated its resounding commitments through a series of core values that articulate its commitment to customers, which are:

  • We go further
  • We go deeper
  • We are advocates
  • We think it’s personal
  • We give back

Many of those reading this post know exactly the level of commitment we have to create client success stories, the value we place on excellent customer service and flourishing client relationships, and the endurance of our commitment, no matter what the future brings. As an extension of our commitment to you, our clients, and stakeholders, we invested in a brand/marketing consultant to enhance our visual communications, reaffirm our commitments through a series of new value propositions, and refine our mission statement.

The purpose of this rebrand is to implement clarity and a thoughtful, creative vision that represents our promise: to help our customers make fast, smart, and safe technology decisions so they can connect the people in the organization with the technology they need to be exceptional.

We are incredibly grateful for the support we have received from our clients and stakeholders over the years. We hope you enjoy our new look and sound, representative of our ongoing commitment to helping you stay agile, secure, and connected.

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