Adding a chatbot to your website does not mean your business has adopted AI. It may be a useful first step. It may improve responsiveness. It may even create a better front-end experience for customers.

We recently worked with a client whose environment included three different tools doing essentially the same job. No one was fully sure who had purchased them, who owned them internally, or whether all of them were even still necessary.

Markets shift. Business needs evolve. Vendor landscapes change. Internal priorities move. And while some teams spend months trying to create the “perfect” plan, the reality around them keeps changing.